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Topic summary

Posted by Biu
 - Sep 27, 2024, 07:15 PM

Streaming feature TikTok Music is closing down

The feature was launched last year.

TikTok's web-based feature, TikTok Music, is closing down after some time of tasks.

The social media platform has reported it will stop activities of TikTok Music on November 28. "We might want to thank you for the entirety of your help, and we want to believe that you partook in the music," TikTok said in a proclamation shared to the authority site.

At first prodded in 2022 and afterward launched in July 2023, TikTok Music is presently accessible in Indonesia, Brazil, Australia, Singapore and Mexico.

Ole Obermann, TikTok's global head of music business development, said the application would be shutting the streaming feature "to concentrate on our objective of assisting TikTok's duty in driving considerably more noteworthy music tuning in and esteem on music streaming features, to serve artists, songwriters and the business."

This incorporates TikTok's Add To Music service, which was launched in November last year and permits users to directly save sounds from the application to their streaming platform of decision. Users in the US and UK were at first ready to try out the element before it was carried out to a further 19 nations the next month.

While TikTok Music appeared to arise as an immediate contender to existing streaming features like Spotify and Apple Music, Obermann expressed Add To Music addressed "an immediate connection between revelation on TikTok and utilization on a music streaming feature," which made it "simpler than any time in recent memory for music fans to partake in the full-length melody on their preferred music real time feature, in this way creating considerably more prominent incentive for artists and rights holders.

It follows the application's relationship with the music business, with Universal Music Group (UMG) pulling out its artists' music from the platform in January, because of the two players' failure to resolve another arrangement when their past contract lapsed.

That's what UMG guaranteed "TikTok proposed paying our artists and songwriters at a rate that is a small portion of the rate that's comparably arranged on other significant social platforms", which it expresses represent one percent of its income.

Notwithstanding, the two organizations declared "another section" in May, with a new authorizing understanding that will supposedly "convey further developed compensation for UMG's songwriters and artists, new special and commitment open doors for their accounts and tunes and industry-driving securities as for generative artificial intelligence Ai", per an official statement at that period.

Others making up the main ten of the UK list included 'Birds Of A Feather' by Billie Eilish and 'Please Please Please' by Sabrina Carpenter.